Social media is indispensable for marketers in today’s world. It is sure shot way for your business to build the brand awareness and reach a wider audience. An active presence on major social networks is crucial for engaging with customers and generating potential leads.
Without proper social media strategy and tools, managing multiple social profiles can be overwhelming. Whether it is posting or scheduling content, launching contest, engaging with audience, social media listening, competitor analysis, report generation or creating and repurposing content, having the right social media management tools can be the determining factor of your success.
Here are 6 best social media management tools you should incorporate into your marketing strategy to make most of out of social media presence.
HootSuite is one of the oldest social media management platforms. It is the most popular options for agencies that handle multiple accounts. You don’t need any special training to use HootSuite. The dashboard and tool is quite intuitive which makes it easy to use. You can add social accounts, schedule posts and add account managers in less than 15 minutes. The best thing about HootSuite is the ease with which you can connect, schedule and monitor post for upto 35 different social networks.
Engaging with audience and quickly responding to their comments, tweets or messages is simplified by HootSuite. Analytics reports come in handy.
Sendible is the easiest and most interactive social media management tool. It represents a social media solution that meets the requirements of small businesses and massive brands alike. The tool auto analysis each post, comments, messages and mentions. The messages requiring urgent attention are highlighted, which makes it easy to prioritize the response. You can engage with online audience and communities across multiple social media platforms, analyze and track your social media campaigns and evaluate the popularity of content you share on social channels.
Sendible calendar feature is a great tool to provide your team a bird’s eye view of content published and promoted on any given day, week or month. Sendible’s social media analytics and trend reports are great for understanding and targeting right audience demographics on social media. Social Listening feature of Sendible is one of the best when it comes to brand monitoring. From analyzing likes, comments, mentions and hashtags to your best performing content, Sendible represents the ultimate social media optimization tool for brands looking to fine-tune their social strategy in addition to scheduling content.
Social Pilot is the best bet for agencies that manage multiple client social media accounts at once and wants to bulk schedule posts in different queues, build teams, manage clients and make use of different browser extensions. The feature that stands out is the content suggestions. It saves a lot of time when you want to create engaging content for social channels but are out of ideas.
Sprout Social allows team members to monitor clients social media messages, engage with brand advocates, schedule post in advance, and utilize analytics and reports tools to devise future strategies. Sprout Social is the best choice if you want to streamline real-time communication with your audience. It can drastically help you save time and accomplish your social media goals.
Apart from scheduling post, Sprout Social encourages collaboration among marketing teams. User-level permissions can be utilized to provide specific access to digital marketing managers, content writers and photoshop experts to contribute to your overall social media strategy.
Post Planner is best for brands who are struggling to mark their social media presence. It is great tool to get followers and generate engagement on social posts. Post Planner makes it easy to find the right content to share on social media in order to engage your audience. You can plan posts, collaborate with team members and keep an eye on viral content on social media. New content ideas can be explored based on industry and audience interests.
Post planner generates performance engagement ranking for each piece of content by taking into account past performance and future engagement potential. This ranking makes it easy to determine whether the content is worth sharing.
SEMrush is the one-stop-shop when it comes to digital marketing. Though SEMrush is not a social media focused platform, in past one year they have introduced lots of feature for top notch social media marketing. The recently launched social media suite allows you to schedule and monitor social media posts. You can use the Social Media Poster tool to plan, schedule and create posts for social sharing. On the other hand Social Media Tracker can be used to analyze, monitor and generate reports. You can also track and analyze your competitors across major social media channels.
Most social media management tool have free trial plans, it is best to experiment and find the tool that suits your social media strategy. In the age of automation, it is best to incorporate social management tools to automate the brand monitoring, posting and scheduling aspects of social media marketing.
What features do you think are most important in a social media scheduling and brand monitoring tool? Let us know in the comments below!